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AI Chatbot in the Real Estate Industry – Top 8 Benefits

AI Chatbot in the real estate industry top benefits of AI chatbot in the real estate industry

With the advent of the digital revolution and the rise of e-commerce, online transactions have been quickly evolving over the past few years, especially with the use of Artificial Intelligence. The real estate industry in particular is facing cut-throat competition in the virtual world. Unlike other sales-oriented businesses, the real estate industry is subjected more to the pressure of economics.

Property buyers are searching online through websites, apps, web property e-portals and mobile devices to search for the best deals. Real-estate companies have now moved online offering buyers and investors properties at competitive market rates. With some competitors using unethical practices occasionally to close in on deals with prospective customers, real estate agents need to adopt and adapt to the latest products of Artificial Intelligence such as the real estate chatbot to stand apart and survive the competition. Listed here are a few ways how chatbots can increase the reach of your business.

Top Benefits of AI Chatbot in the Real Estate Industry

  1. Lead Generating Through Chatbots:
  2. AI-enabled chatbots can engage on a real-time basis, through voice and text with your customers at any time, during off-line hours also. A real estate agent may not be available round the clock to attend to customers’ enquiries. To avoid losing potential customers, chatbots can engage in live chat and respond to queries even outside of operational hours. Being available and giving support 24/7 increases conversion rates.

  3. Multilingual Chatbot:
  4. Smart bots support multiple languages. It can communicate with customers in over 50+languages on different web and social media platforms making it possible to reach customers from different countries around the world. For the real-estate company, the high cost of hiring sales agents who can speak different languages can be saved by enabling smart bots that can communicate with their prospective buyers in their native language. The chatbot can easily convert from one language to another so that both the buyer and the agent can understand each other, and avoid the frustrations involved in handling transactions due to miscommunication and other human errors.

  5. Personalized Communication based on buyer emotions, and conversation history:
  6. Both buyers and sellers always start their search online, so investing in an efficient chatbot will generate revenue for the real estate agent. NLP engine, Deep-learning and emotion analytics algorithms used to build the chatbot helps it to interact and engage with the guests in a friendly manner mimicking human communication. Every information exchanged with a particular visitor is saved in the chatbot system so that more personalized feedback can be provided by the chatbot each time the visitor returns based on the information collected in the past.

  7. Automate Customer Communication:
  8. Chatbots can help in saving time, funds and additional resources for both realtors and clients. It can address issues that do not require human interaction, especially answering repeated queries such as FAQs. The sales agents can instead focus on filtered and qualified leads, thus saving a lot of time and resources.

  9. Property Views and Virtual Tours:
  10. Sellers and Sales agents can rely on the chatbot to provide a personalized experience like showcasing the properties in a 360-degree virtual tour, visuals and provide links to video tours, and sending brochures, ads and promotional offers. This simulation of existing real estate will give a better response from the viewers since they are better informed of the property before the site visit. Homebuyers are more interested to buy the property when they are provided with such appealing features and alternatives by friendly engaging chatbots before the sales agent deals directly with the potential leads, thus giving a better advantage to the real estate agent.

  11. Automate Follow-Up Process and save costs:
  12. Real Estate agencies can add value to their services by facilitating new client or existing tenant follow-ups, rent renewals and maintenance requests using a chatbot. Saved history from previous communications and transactions makes it easier for the chatbot to follow up with prospective and secured clients instantly. While the traditional e-commerce methods of filling forms online are getting weary for customers and real estate agents alike, a myriad of tasks is now being made simple by chatbots. A large volume of work is carried out quickly, and the workflow is streamlined thus profiting the real estate agency by reducing operational costs and maximizing productivity.

  13. Chatbot Integration:
  14. All the communications between the buyer and the chatbot are collected, compiled and integrated into the real estate agent’s CRM system and other enterprise systems such as ERP Software. This provides the real estate agent with crucial information to evaluate and nurture leads based on the behavioural analysis of the buyers, analysing the sales and payments records etc.

  15. Multi-platform Support:
  16. Visitors can further interact with the chatbot via any platforms wherever they go including FB, Twitter, Whatsapp, etc. and the chatbot will do follow-ups with the visitor based on their query status.

    Euclidzbot is a special chatbot built at our Euclidz Office. We are experts in AI, Analytics and BI. Our technical experts in the R&D team have put together a sophisticated AI-enabled chatbot that uses an NLP engine, Deep Learning and Emotion Analytics Algorithms to simulate natural human conversation and intelligence. Our chatbot helps to automate and streamline the whole customer-service and sales processes involved in a regular real estate corporation. We aim to grow your business reach and increase your sales growth by enabling our fast, reliable, efficient, engaging AI-enabled smart bot to your company’s website, social media channels and apps. We are here to help you win. Work together and win together!

About author

Visal Vadayar is a passionate Digital marketing professional from Kochi, Kerala. Highly experienced SEO and content marketing professional with 6+ years of experience.
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