Website traffic is both an important indicator and a driver of business growth. It can help you to:
- See how well your marketing is working.
- Gather insights about your audience to make decisions.
- Improve your SEO and search engine credibility.
- Generate more leads, increase conversions, and get more customers.
Yet achieving these benefits requires driving traffic to your website the right way, and a focus on driving quality traffic. In this article, we will cover free ways to drive traffic in a way that impacts your bottom line.
How to Drive Traffic to Your Website with SEO
1. Improve Your On-Page SEO
What can help you supercharge your results is learning the right Search Engine Optimization strategies and the best practices for using target keywords. You can improve your on-page SEO through keyword research and just the right optimization to your website content.
2. Research New Keywords
Keyword research isn’t about finding one high-volume keyword and ranking for that single keyword alone. It’s about coming up with a keyword strategy with a variety of terms that are relevant to your product and industry.
3. Natural Link Building
Natural link building happens when other websites, bloggers and web owners from your niche link to your content on their own. Now, if earning quality backlinks from authoritative websites was easy we wouldn’t have coined the term “link building.” That being said, with enough effort you will eventually get your website up there, and the most straightforward way to do it is by creating valuable content people will want to link to.
How to Drive Traffic with Content Marketing
1. Create Content That People Want to Share (and Link To)
If you think about it, the stuff we tend to share or link to on our own is usually well-researched, genuinely helpful or relevant and something we consider trustworthy. When it comes to great content, you will find that the key thing is to think about the value it provides.
2. Create Infographics
Every solid piece of content can be pushed to excellent with the right infographic that is both educational and entertaining.
3. Produce Video Content
Statistics show that marketers who use video grew revenue 49% faster than those who don’t, and 92% percent of customers say that visuals are the most influential factor in their purchasing decisions.
4. Add New Content Weekly
Regular activity on your blog allows you to accelerate your growth, the more content you have, the bigger your chances of ranking on multiple search results. Plus, as you start establishing your presence, you can teach your audience to expect new content at a certain time.
How to Drive Website Traffic through Social Media
1. Create a Facebook page and build a community
When it comes to driving traffic (both organic and paid), social media remains one of the best ways to create buzz around your brand, and building a strong online presence on Facebook is simply social media marketing.
2. Launch a YouTube Channel
With more than one billion active users, YouTube has become an essential tool for marketers looking for ways to get website traffic.
3. Use Instagram to Drive Traffic
Statistics show that brands are getting 10 times higher engagement rates on Instagram than they do on Facebook.
4. Go Live
Statistics show that 80% of users would rather watch live videos from a brand than read a blog. Using live videos to promote your brand gives you the opportunity to attract audience attention.
5. Be active on LinkedIn
Don’t overlook LinkedIn. This is a platform specifically created for business networking and works exceptionally well for B2B businesses. Statistics show that 97% of marketers use LinkedIn for content marketing purposes.
6. Build a loyal community on Twitter
There are a lot of opportunities to drive traffic through Twitter (depending on your industry of course) and hashtags are at the centre of it all. On this platform, it’s crucial to use specific hashtags and create your hashtags as well.
How to Drive Traffic with Advertising
1. Run Facebook Ads
With its algorithms constantly devaluing organic showed that pages reach only 2% of their audience through organic posts. To be truly effective with your ads, discover what functions best for your audience to turn Facebook ads into a sustainable, profitable part of your business.
2. Run Twitter Ads
Organic reach on Twitter is also declining. No wonder that 75% of B2B and 65% of B2C businesses are running Twitter ads, and if you’re not advertising on Twitter, your competitors are already one step ahead of you.
3. Run Google Ads
Investing in Google ads can be a quick way to increase website traffic from high-value commercial intent searches, “65% of all clicks made by “users who intend to buy” go to search ads.”
4. Run YouTube Ads
Before you start a YouTube ad campaign, you have to think about your target audience and how they consume content. But, as it’s always the case with ads, there is a lot of trial and error.
Promote Your Website Offline
1. Sponsor events
Sponsoring events is a great way to boost your brand exposure. Pick an event that fits your brand image and is likely to be attended by your target audience. Exposure to media and a chance to get your brand logo out there is always a powerful way to generate more interest.
2. Advertise at conferences
If you get the chance to speak at a conference on a topic related to your industry or your business, don’t miss out.
