Blogging for business is a content marketing tactic in which a company creates content related to its product or service to improve its online visibility.
Blogging for business is a content marketing tactic in which a company creates content related to its product or service to improve its online visibility.
Increase website traffic
Business blogging increases the number of pages on the company website, thereby expanding its online presence and providing more avenues for potential customers to find.
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Drive conversion
In fact, 56% of marketers say that blogging is effective and 10% say that a blog has the biggest return on investment of all marketing strategies.
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Contribute to social media efforts
On average, small businesses that blog have 79% more Twitter followers than those that don’t.
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Builds trust in client relationships
By sharing an article, the agency is simultaneously offering a free resource and demonstrating its value to potential customers.
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Reinforces your brand
A blog gives you almost unlimited space to deepen your brand identity.
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Differentiates a business from its competition
It can be difficult to show customers how your business offers more than your competitors—especially when your product or service isn’t flashy or easily accessible.
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Encourages engagement
Customer engagement reinforces the connections between a brand and its fans, thereby encouraging repeat business and expanding a company’s reach.